At Wild Noni, we’re proud to be part of a global shift toward functional beverages, as health-conscious consumers move away from sugary soft drinks. While traditional soda sales decline, the functional beverage market is booming—projected to grow from $175.5 billion in 2022 to $339.6 billion by 2030. In the U.S. alone, it’s expected to reach $78.17 billion by 2029.

Consumers are increasingly looking for drinks that do more than hydrate and give an energy boost. There's rising demand for ingredients that offer antioxidant, anti-inflammatory, immune-boosting, blood sugar–regulating, and antibacterial benefits. For example, the global antioxidants market is projected to hit $6.4 billion by 2025. A recent study found that 62% of consumers are actively seeking beverages with health benefits.

Wild Noni is uniquely positioned to meet this demand, offering a delicious, wellness-focused drink packed with powerful natural properties. It’s part of a new generation of beverages—refreshing, functional, and rooted in nature.